Būkite egoistai dėl nesavanaudiškų tinklų

This week I've had some tough conversations with some businesses that I care deeply about. They know that I care because I've taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.

  • Technologijų firmos, su kuriomis dirbu, iš manęs visada gauna uždarbį. Aš visada report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It's critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
  • There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I've provided them.

tinklasSocial media casts a huge net. I'm constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It's a lot of work.

As a consultant, I have very little ‘recurring revenue', so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I'm responding to risks me losing income.

Smalsu: Kokie galime būti produktyvūs, jei turėtume mokėti vienas kitam už kiekvieną susitikimą, kurį turime. Jei paskambinsiu išgerti kavos, kas būtų, jei turėčiau sumokėti jūsų valandinį įkainį. Ar vis tiek paskambinčiau jums išgerti kavos?

It's important that you evaluate your network on a constant basis to find out where you're investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren't for my key clients – Kompendiumas, ChaCha, „Webtrends“ ir Informacija apie vaikštynes yra tame sąraše. Sakydamas „raktas“, aš turiu omenyje pajamas;).

Galvodamas apie tuos santykius ir kaip jie vystėsi, jie visi išsivystė iš mano santykių su vieninteliu verslininku - Chrisu Baggottu. Tie, kurie pažįstate Chrisą ir mane, žino, kad labai gerbiame vienas kitą - ir abu esame labai sąžiningi. Chrisas yra sotus evangelistas - visada labai stengiasi, kad jo įmonės atsidurtų dėmesio centre ... tai gali pasirodyti savanaudiška. Nors žvelgiu į savo sėkmę ir savo klientų sąrašą, tačiau visi jie per metus vystėsi per mano santykius su Chrisu.

Iš kur semiatės klientų? Iš kur generuojate savo verslo potencialius klientus? Kam esate skolingi savo sėkmės? Ar grąžinate malonę? Galbūt nustebsite, kai tai išsiaiškinsite.

Ačiū Chrisui!

Paskutinė pastaba: This post is not meant to slight any of the other folks that are so critical to my business' success and growth. You know who you are! I only mean to shed some light that some of us don't truly evaluate and value the folks in our network for the actual business they provide. I think I've taken my relationship with Chris for granted and didn't recognize how important he was to me.

Ką manote?

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