Rinkodaros infografikaMobilioji ir planšetinių kompiuterių rinkodaraPaieškos rinkodara

5 Travel Marketing Trends Your Brand Needs to Adopt

"Celebrity Cruises" launched a site in March of 2015 that resulted in a 12% increase in bookings from mobile/tablet devices in the first two weeks, a 3% increase in online revenue in and a 140% increase in online revenue. They accomplished this through the site’s improved itinerary content, powerful imagery and simplified booking process – tapping into digital trends with travelers.

To improve the mobile journey for its website, increase conversions and deliver a positive brand experience in line with the company’s modern luxury values, Celebrity Cruises worked with customer experience technology provider SDL and digital consultancy Building Blocks.

Global travel brands must satisfy the needs of passengers and guests both in person and online, in real-time and across multiple languages. This means ensuring a seamless, consistent experience across channels and interactions. To achieve this, marketers must adjust their strategies as customer behavior and preferences evolve, keeping these five digital travel trends in mind. Paige O’Neill, CMO, SDL

The global travel industry now faces a unique challenge of satisfying the needs of travelers both in person and online, in real-time and across multiple languages. To reach and surpass traveler demands, brands must develop a more agile approach by understanding the following 5 travel trends that are shaping the future of digital experience.

5 Travel Trends Shaping the Future of Digital Experience

  1. Socialinis stiprinimas – Silent travelers are no longer speaking up and are voicing concerns online without saying a word. They’re using digital tools and no longer need human hand-holding
  2. Personalization Based on Preference – Overwhelmed travelers are overwhelmed by online choices. Sellers must deliver targeted, personalized information to travelers using data and curate a better CX
  3. Digital Experience Optimization – Visual is the new language of the digital era. Consumers value the opinion of others more than any marketing speak
  4. Mobile Disruption – Uber and AirBnB are examples of disruptors that have evolved into collaboration tools.
  5. Digital Self-Service – Today 39% of Millennials source their travel via metasearch rather than traditional online travel agencies (OTAs) or brand site navigation according to digital researchers. Travel brands must think beyond travel listings and factor in the need to communicate in a cultural context to deliver on global traveler expectations.

Travel Industry Trends

Douglas Karr

Douglas Karr yra BRO OpenINSIGHTS ir įkūrėjas Martech Zone. Douglas padėjo daugybei sėkmingų MarTech pradedančiųjų įmonių, padėjo atlikti daugiau nei 5 mlrd. Douglas yra tarptautiniu mastu pripažintas skaitmeninės transformacijos ir MarTech ekspertas bei pranešėjas. Douglasas taip pat yra paskelbtas Dummie vadovo ir verslo lyderystės knygos autorius.

Susiję straipsniai

Atgal į viršų mygtukas
arti

Aptiktas skelbimų blokas

Martech Zone gali pateikti jums šį turinį nemokamai, nes gauname pajamų iš savo svetainės per pajamas iš skelbimų, filialų nuorodas ir rėmimą. Būtume dėkingi, jei peržiūrėdami mūsų svetainę pašalintumėte skelbimų blokavimo priemonę.